Middle East lighting Expo will be given added value through an online presence with promotions through the website , digital online communities , email shots and digital advertisements to ensure that audiences have every opportunity to attend the event.

Strategic spots at select local stations will serve as an extra reminder for visitor audiences to get involved with Middle East lighting Expo.

From daily show updates to sponsored posts news via social media outlets will reach out to target Visitors across all essential channels, reminding them of all that is new.

Ensuring that key journalists are kept fully informed with this year's content , features and attractions at Middle East lighting Expo and making the news through a locally held press conference and schedule of press releases so as to keep the event in the mind of audiences and increase the show's visibility and awareness through announcements and updates.

Send more than 30000 invitation for the interested visitors in the field of the exhibitions (dealers — distributors and so on.....), invitations to be delivered personally to businessmen, specialists and managers in charge to visit the exhibition Over 50000 invitations to be mailed through the post offices to target audience (hotels managers, hospitals malls factories governmental and others).

We will also ensure that Middle East lighting Expo receives maximum exposure through outdoor campaigns including billboard displays in selected locations to ensure that visitors get every incentive to attend the event.